Strategic Social Media Analyst
3 weeks ago
Job Summary
We are seeking a strategic social media analyst to join our marketing team. This role will play a pivotal part in driving our social media success through comprehensive listening, competitive analysis, and data-driven insights.
Responsibilities
Social Media Listening & Monitoring
- Develop and implement a robust social media listening strategy using advanced monitoring tools.
- Track brand mentions, sentiment analysis, and key industry conversations across relevant platforms.
- Identify emerging trends, influencers, and potential opportunities for engagement.
- Prepare insightful reports and presentations to inform social media strategy and campaigns.
Competitive Analysis & Reporting
- Conduct in-depth competitor social media presence analysis, including content strategy, engagement metrics, and audience demographics.
- Benchmark our performance against key competitors and identify areas for improvement.
- Develop and present competitive reports to stakeholders to inform strategic decision-making.
Data Analysis & Reporting
- Utilize data analytics tools and techniques to measure the effectiveness of social media campaigns and initiatives.
- Translate complex data into actionable insights that drive campaign optimization and strategy.
- Develop and present clear, concise, visually appealing reports to inform stakeholders.
Additional Responsibilities
- Stay up-to-date on the latest social media trends and best practices.
- Collaborate cross-functionally with the Marketing team on social media initiatives.
- Proactively identify and address potential social media risks and opportunities.
Qualifications
- 5+ years of experience in social media reporting and analytics.
- Proven experience with social media listening and monitoring tools.
- Strong analytical skills and ability to translate data into actionable insights.
- Excellent written and verbal communication skills, with a focus on data storytelling.
- Proficiency in data visualization tools.
- Familiarity with competitive analysis methodologies and best practices.
- Experience with social media advertising platforms is a plus.
- Bachelor's degree in Marketing, Communications, or related field required.
About Rubrik
Rubrik is on a mission to secure the world's data. With Zero Trust Data Security, we help organizations achieve business resilience against cyberattacks, malicious insiders, and operational disruptions.
Diversity, Equity & Inclusion @ Rubrik
At Rubrik, we are committed to building and sustaining a culture where people of all backgrounds are valued, know they belong, and believe they can succeed here.
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