Senior Social Media Strategist

3 weeks ago


Bengaluru, Karnataka, India Rubrik Full time

Job Summary

We are seeking a highly skilled social media professional to join our marketing team at Rubrik. As a data-driven social media analyst, you will play a pivotal role in driving our social media success through comprehensive listening, competitive analysis, and data-driven insights.

Responsibilities

Social Media Listening & Monitoring

  • Develop and implement a robust social media listening strategy using advanced monitoring tools.
  • Track brand mentions, sentiment analysis, and key industry conversations across relevant platforms.
  • Identify emerging trends, influencers, and potential opportunities for engagement.
  • Prepare insightful reports and presentations to inform social media strategy and campaigns.

Competitive Analysis & Reporting

  • Conduct in-depth competitor social media presence analysis, including content strategy, engagement metrics, and audience demographics.
  • Benchmark our performance against key competitors and identify areas for improvement.
  • Develop and present competitive reports to stakeholders to inform strategic decision-making.

Data Analysis & Reporting

  • Utilize data analytics tools and techniques to measure the effectiveness of social media campaigns and initiatives.
  • Translate complex data into actionable insights that drive campaign optimization and strategy.
  • Develop and present clear, concise, visually appealing reports to inform stakeholders.

Additional Responsibilities

  • Stay up-to-date on the latest social media trends and best practices.
  • Collaborate cross-functionally with the Marketing team on social media initiatives.
  • Proactively identify and address potential social media risks and opportunities.

Qualifications

  • 5+ years of experience in social media reporting and analytics.
  • Proven experience with social media listening and monitoring tools (e.g., Brandwatch, Sprout Social, Meltwater).
  • Strong analytical skills and ability to translate data into actionable insights.
  • Excellent written and verbal communication skills, with a focus on data storytelling.
  • Proficiency in data visualization tools (e.g., Tableau, Power BI).
  • Familiarity with competitive analysis methodologies and best practices.
  • Experience with social media advertising platforms (e.g., Facebook Ads, Twitter Ads) is a plus.
  • Bachelor's degree in Marketing, Communications, or related field required.

About Rubrik

Rubrik is a leading provider of data security and management solutions. We are committed to building a diverse and inclusive company culture that values authenticity and creativity.

Equal Opportunity Employer

Rubrik is an Equal Opportunity Employer. We are committed to providing equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics.



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