Brand Strategist

6 days ago


Bengaluru, Karnataka, India DrinkPrime Full time
About DrinkPrime

Our Mission:

At DrinkPrime, our mission is to make safe drinking water accessible and affordable to every resident in India. We're driven by a singular vision - to change the way people think about the water they drink.

Our Approach:

We're taking a tech-first approach to solve this audacious mission. Our subscription-based model provides customers with water purifiers that use integrated technology to help them monitor the quality of the water they consume every day.

The Role:

Brand Analyst (Consumer Insights)

We're seeking an experienced Brand Analyst to support our brand strategy team. The successful candidate will gather, analyse and interpret customer data to drive brand growth.

Key Responsibilities:

  1. Design and execute primary research studies to understand consumer behaviors, trends, preferences, triggers and barriers.
  2. Run brand health track to measure brand salience metrics like awareness, consideration, usage, NPS; and media behaviour studies to shape content & communication strategies.
  3. Conduct ad-hoc studies like Usage & Attitude (U&A) studies, and Concept testing to gather deep insights into consumer preferences and behaviour.
  4. Conduct social media analysis for DrinkPrime and its competition, platform specific trend researches for Instagram, YouTube, LinkedIn and X, and provide actionable insights to the brand & content strategy teams.

Requirements:

We're looking for a candidate with 2-4 years of experience in Marketing Research, Consumer Insights & Analytics or a related field. Mandatory skills include primary customer research, strong analytical and problem solving skills, familiarity with data analysis & visualization tools, ability to work independently and as part of a team, and excellent communication, presentation and data reporting skills.


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