Brand Analyst
2 weeks ago
About DrinkPrime:
DrinkPrime is a subscription-based drinking water solution that aims to make safe drinking water accessible and affordable to every resident in India. Our mission is to change the way people think about the water they drink.
As a Brand Analyst - Consumer Insights, you will play a crucial role in supporting the brand strategy team by gathering, analyzing, and interpreting customer data to drive brand growth. This role involves utilizing various research methodologies to understand consumer behaviors, trends, preferences, triggers, and barriers.
The insights generated will be used to inform marketing strategies, product development, and overall brand positioning. You will be responsible for designing and executing primary research studies, including in-depth customer interviews and focus group discussions.
You will also be responsible for running brand health tracks to measure brand salience metrics, such as awareness, consideration, usage, and NPS, as well as media behavior studies to shape content and communication strategies.
Key Responsibilities:
- Design and execute primary research studies
- Run brand health tracks and media behavior studies
- Develop and maintain consumer segmentation models
- Prepare periodic reports and presentations to communicate research findings and recommendations
Requirements:
- 2-4 years of experience in Marketing Research, Consumer Insights, and Analytics or a related field
- Mandatory skill: Primary customer research
- Strong analytical and problem-solving skills
- Familiarity with data analysis and visualization tools
- Ability to work independently and as part of a team
- Excellent communication, presentation, and data reporting skills
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