D2C E-commerce Director

2 days ago

Mysore, Karnataka, India beBeeDigital Full time ₹ 30,00,000 - ₹ 40,00,000

About Quick Heal

We're a cybersecurity company with over 30 years of innovation and growth. We've transformed from protecting individual users to safeguarding businesses of every size.

Our mission drives everything we do: Innovate. Simplify. Secure.

We have a team of industry leaders and experts who strive for excellence and push boundaries. Our lab is India's largest indigenous malware and threat research facility, creating innovations like AntiFraud.ai and SiA, a Gen-AI powered analyst assistant.

Our product stack includes Endpoint Protection, XDR, Zero Trust, Threat Intelligence, Data Privacy, and more - built on a robust Cybersecurity Mesh Architecture. We drive impactful CSR initiatives through our foundation, focusing on education, employability, vocational training, and cybersecurity awareness.

Job Description:

This role combines P&L ownership, performance marketing leadership, and content-driven commerce strategies to maximize revenue and profitability.

Key Responsibilities

  • Growth & Revenue
  • Owning the P&L for D2C and social commerce channels, ensuring profitable and sustainable growth.
  • Driving business by exploring new commerce models, innovative campaigns to maximize revenue.
  • Optimizing marketing spends while improving return on investment.
  • Website & Social Commerce Strategy
  • Leading website strategy, ensuring world-class UX/UI, fast checkout, and personalized journeys for customers.
  • Building and scaling social commerce initiatives across platforms.
  • Designing content-led commerce campaigns that leverage brand storytelling to drive sales.
  • Performance Marketing & SEO
  • Working closely with the performance marketing agency to drive customer acquisition, retargeting, referral, and affiliate programs.
  • Partnering with the SEO agency to improve organic visibility, search rankings, and content performance.
  • Cross-Functional Collaboration
  • Collaborating with the product team to improve offerings using consumer insights.
  • Partnering with stakeholders to ensure consistent brand messaging and commerce execution.
  • Analytics & Reporting
  • Setting up dashboards and reports to track KPIs like traffic, GMV, CAC, CLV, ROAS, and social commerce contribution.
  • Presenting insights and recommendations to leadership for strategic decision-making.

Deliverables

  • Achieving D2C revenue targets and delivering profitable unit economics.
  • Growing social commerce revenue contribution to overall digital P&L.
  • Driving double-digit YoY growth in D2C transactions and customer acquisition.
  • Building a best-in-class website experience optimized for conversions.
  • Launching data-backed personalization strategies to increase retention and repeat purchases.

Requirements

  • Proven experience in P&L management and scaling D2C businesses.
  • Expertise in website commerce platforms.
  • Deep understanding of SEO, SEM, GEO, and social commerce ecosystems.
  • Hands-on knowledge of performance marketing tools and affiliate management.
  • Strong analytics capabilities.

Preferred Traits

  • Growth-driven, constantly experimenting to find newer ways to scale transactions.
  • Creative yet data-backed decision-maker.
  • Excellent stakeholder management and influencing skills.
  • Passionate about combining storytelling with commerce.

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