Influencer Marketing Strategist
3 weeks ago
We are seeking a creative and strategic Influencer Marketing Specialist to develop and execute influencer marketing strategies to increase brand awareness, drive traffic to our digital platforms, and generate sales leads.
The ideal candidate will be responsible for identifying and building relationships with key influencers in the US fashion and jewelry space to promote our brand and products.
Key Responsibilities:
- Develop creative and effective influencer marketing campaigns that align with our brand objectives and guidelines and target audience.
- Negotiate contracts and agreements with influencers ensuring terms are favourable and mutually beneficial.
- Coordinate and manage influencer collaborations including campaign briefs, content approvals, product delivery, and performance tracking.
- Monitor and analyse campaign performance metrics to optimize strategies and maximize ROI.
- Stay up-to-date with industry trends and best practices in influencer marketing and social media platforms.
Requirements:
- Bachelor's degree in Marketing Communications, Business, or related field.
- Proven 3 to 5 years of experience in influencer marketing or digital marketing roles for the American market, preferably within fine jewelry, high fashion, or high-end beauty.
- Strong understanding of social media platforms (Instagram, TikTok, YouTube, etc.) and their respective best practices.
- Excellent communication, relation-building, and negotiation skills.
- Creative thinker with the ability to develop innovative and engaging marketing campaigns.
- Strong affinity with the jewelry category and the luxury space.
- Strong analytical skills with the ability to interpret data and translate it into actionable insights.
- Ability to work independently as well as part of a collaborative cross-continental US-based team environment.
- Passion for staying ahead of industry trends and continuously learning.
Preferred Qualifications:
- Experience using influencer marketing platforms and tools (e.g. AspireIQ, Upfluence, etc.).
- Familiarity with SEO principles and content marketing strategies.
Benefits
Budget Up to 8 LPA
Working Hours: Night shift (US hours) Weekends OFF
Location: Andheri MIDC Mumbai
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