Digital Marketing Strategist for Global Healthcare

5 days ago


Kollam, Kerala, India 360Medicare Full time
Job Title: Digital Marketing Strategist for Global Healthcare

About Us: 360Medicare is a fast-growing global healthcare recruitment business with operations spanning multiple continents. We are dedicated to connecting top healthcare talent with rewarding opportunities worldwide.

Estimated Salary: $80,000 - $120,000 per annum

Job Description:
We are seeking a highly talented and motivated Digital Marketing Strategist to join our dynamic team and play a pivotal role in shaping and executing global marketing strategies for the organization and its group companies. As the Digital Marketing Strategist, you will lead and mentor the marketing team, ensuring their alignment with organizational goals and fostering a culture of excellence and creativity.

Key Responsibilities:
  • Monitor team performance, set clear objectives, and provide regular feedback to maintain high standards and continuous improvement.
  • Oversee the quality of all marketing activities, ensuring consistency and excellence across campaigns, content, and deliverables.
  • Conduct detailed market research, competitor analysis, and audience segmentation to inform effective marketing strategies.
  • Manage and execute comprehensive campaigns across traditional and digital platforms.
  • Enhance the company's online presence using advanced tools and technologies.
  • Analyze marketing data to measure success and identify areas for improvement.

Key Knowledge & Skills:
The ideal candidate will possess excellent verbal and written communication skills in English, paired with a minimum of three years' experience in B2C marketing. They should have proven expertise in planning and delivering cross-channel marketing campaigns, both online and offline, and the ability to quickly learn and independently use new tools and software. A strong knowledge of email marketing, social media, paid media, landing pages, and website best practices is essential, particularly with experience in marketing automation tools. Advanced skills in audience segmentation, data analysis, and insight development are crucial for informing effective marketing strategies.

Benefits: This is an exciting opportunity for a driven marketing professional to join a supportive, hardworking, and forward-thinking team. In return, you'll benefit from career progression opportunities, an empowering work environment, and the chance to make a significant contribution to our growth and success.

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