Digital Brand Content Strategist
4 weeks ago
Job Title: Digital Brand Content Strategist
At All Cotton and Linen, we are seeking a highly skilled Digital Brand Content Strategist to join our team. This role is responsible for developing and implementing a comprehensive social media strategy that aligns with our brand's marketing goals and positioning.
Key Responsibilities:
- Develop a content calendar to ensure timely, consistent posting aligned with brand priorities and campaigns.
- Create high-quality, on-brand content across all major platforms (Instagram, Facebook, Twitter, Threads, YouTube, Quora, etc.)
- Capture high-quality images and create videos that highlight product features and close-ups in good lighting and high camera quality.
- Edit photos and videos to meet brand standards, ensuring final images are optimized for various platforms (website and Amazon).
- Analyze social media metrics to measure campaign effectiveness, optimize performance, and refine strategies based on insights.
- Collaborate with other teams to align social media efforts with broader marketing campaigns and business goals.
Requirements:
- 2-3 years of experience in social media management and product photography
- In-depth knowledge of best practices for platforms such as Facebook, Twitter, Instagram, etc.
- Strong understanding of SEO and web traffic metrics
- Excellent verbal and written communication skills
- Ability to create engaging and visually appealing content
- Strong analytical skills to interpret data and optimize content for conversions
Salary Range:
$85,000 - $110,000 per year
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