Digital Brand Content Strategist

4 weeks ago


Kollam, Kerala, India All Cotton and Linen Full time

Job Title: Digital Brand Content Strategist

At All Cotton and Linen, we are seeking a highly skilled Digital Brand Content Strategist to join our team. This role is responsible for developing and implementing a comprehensive social media strategy that aligns with our brand's marketing goals and positioning.

Key Responsibilities:

  • Develop a content calendar to ensure timely, consistent posting aligned with brand priorities and campaigns.
  • Create high-quality, on-brand content across all major platforms (Instagram, Facebook, Twitter, Threads, YouTube, Quora, etc.)
  • Capture high-quality images and create videos that highlight product features and close-ups in good lighting and high camera quality.
  • Edit photos and videos to meet brand standards, ensuring final images are optimized for various platforms (website and Amazon).
  • Analyze social media metrics to measure campaign effectiveness, optimize performance, and refine strategies based on insights.
  • Collaborate with other teams to align social media efforts with broader marketing campaigns and business goals.

Requirements:

  • 2-3 years of experience in social media management and product photography
  • In-depth knowledge of best practices for platforms such as Facebook, Twitter, Instagram, etc.
  • Strong understanding of SEO and web traffic metrics
  • Excellent verbal and written communication skills
  • Ability to create engaging and visually appealing content
  • Strong analytical skills to interpret data and optimize content for conversions

Salary Range:

$85,000 - $110,000 per year



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