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Organic Growth Strategist

2 weeks ago

Gurgaon, Haryana, India Junglee Games Full time

As a key member of our team, you will be responsible for driving sustainable player acquisition and retention across our web, m-web, and m-apps without relying on paid marketing channels. Your primary objective will be to increase organic impressions, reach, and engagement to ultimately drive business impact.

You will lead the execution of a broad module-led organic growth charter encompassing app store optimisation (ASO), search engine optimisation (SEO), referrals, communities, content marketing, offline partnerships and brand collaborations, social sharing, ORM, and cross-sell and migration strategies.

Your responsibilities will include developing and executing ASO strategies to maximise the visibility, discoverability, and conversion of our apps across app stores. You will also lead SEO initiatives to drive organic traffic to our websites and landing pages, and design and implement a robust referral program to encourage organic user growth.

Additionally, you will build and nurture vibrant gaming communities across platforms, leverage social media marketing to amplify brand reach and engagement, and develop and execute content strategies to enhance user engagement and SEO performance.

Key qualifications for this role include 5-10 years of experience in organic growth, digital marketing, brand and performance marketing, preferably in gaming, D2C, and consumer tech industry. A proven track record of driving organic user growth, engagement, and revenue through ASO, SEO, referrals, content marketing, referrals, and social sharing constructs is required.