Digital Product Growth Marketer

7 days ago

Coimbatore, Tamil Nadu, India beBeeMarketer Full time ₹ 60,00,000 - ₹ 1,20,00,000

**Job Description:**

We are seeking a skilled Associate Product Marketing Manager to join our team. As a key member of our growth marketing department, you will play a vital role in shaping our brand presence and go-to-market strategies.

**Responsibilities:**

  • Create compelling content that communicates our value proposition, including blogs, case studies, whitepapers, product decks, newsletters, and social posts.
  • Use Figma, Canva, and UI/UX design skills to create digital assets, campaign creatives, landing pages, and product visuals.
  • Drive digital marketing campaigns, community building, and brand growth across channels, including email, newsletters, and communities.
  • Translate product capabilities into customer-centric messaging, battlecards, and launch campaigns.
  • Conduct business analysis and competitor benchmarking to fine-tune our positioning in the lending SaaS domain.

**Requirements:**

  • 0-1 years of experience in product marketing, growth marketing, or digital marketing (preferably SaaS/fintech).
  • Strong UI/UX design sense and hands-on skills in Figma, Canva, and other design tools.
  • Excellent content writing and storytelling skills with a portfolio of digital/marketing assets.
  • Exposure to digital marketing, email marketing, and community engagement strategies.
  • Ability to analyze markets, users, and competitors to generate actionable insights.

**What We Offer:**

  • Be part of a next-gen SaaS platform that is reshaping the future of lending.
  • Work at the intersection of product, design, and growth marketing.
  • Ownership and visibility in a fast-growing fintech product company.
  • Collaborative and innovation-driven culture.

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