Transformative Digital Marketer

2 weeks ago

Coimbatore, Tamil Nadu, India beBeeGrowth Full time ₹ 9,00,000 - ₹ 15,00,000
Product Marketing Professional

We are seeking a skilled product marketing professional to join our team and play a critical part in shaping our brand presence, digital engagement, and go-to-market strategies.

About the Role:

  • Content Strategy: Develop compelling content that effectively communicates our value proposition.
  • Design & Creative: Utilize Figma, Canva, and UI/UX design skills to create digital assets, campaign creatives, landing pages, and product visuals.
  • Growth Marketing: Drive digital marketing campaigns, community building, and brand growth across channels.
  • Product Marketing: Translate product capabilities into customer-centric messaging, battlecards, and launch campaigns.
  • Market & User Insights: Conduct business analysis and competitor benchmarking to fine-tune our positioning in the lending SaaS domain.
  • Collaboration: Work closely with Product, Sales, and Customer Success teams to enable go-to-market success.

Requirements:

  • 0–1 years of experience in product marketing, growth marketing, or digital marketing (preferably SaaS/fintech).
  • Strong UI/UX design sense and hands-on skills in Figma, Canva, and other design tools.
  • Excellent content writing and storytelling skills with a portfolio of digital/marketing assets.
  • Exposure to digital marketing, email marketing, and community engagement strategies.
  • Ability to analyze markets, users, and competitors to generate actionable insights.
  • A self-starter with a growth mindset, creativity, and the ability to thrive in a fast-paced startup environment.

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