Digital Marketing Strategy Lead

3 days ago


Greater Kolkata Area, India Turtle Limited Full time

Turtle Limited, a pioneering fashion brand in India, is seeking an accomplished Digital Marketing Strategy Lead to join its team. Based in Kolkata, the company has been at the forefront of Indian Fashion since 1993.

The successful candidate will have a strong technical background in digital marketing analytics, SEO, and website management. Experience with programmatic advertising platforms and campaign management is essential. A bachelor's degree in marketing, information technology, or computer science is required, along with 8+ years of experience in digital marketing.

The estimated salary for this position is ₹25,00,000 - ₹30,00,000 per annum, depending on location and qualifications. This is a highly competitive role within the industry, offering numerous opportunities for growth and professional development.

About Us

We are Turtle Limited, a leading fashion brand in India, with a rich history dating back to 1993. Our brand delivers the best of global styling and inspirations while staying true to our heritage. We are now seeking a talented individual to lead our digital marketing efforts.

Job Description

The Digital Marketing Strategy Lead will oversee the technical management and maintenance of our website, ensuring optimal performance, security, and user experience. Responsibilities include implementing and managing on-page and off-page SEO strategies, conducting regular website audits, and analyzing data to identify areas for improvement.

  • Develop and manage programmatic banner ad campaigns, including setup, targeting, optimization, and reporting.
  • Collaborate with the creative team to design effective banner ads that align with marketing objectives and brand guidelines.
  • Monitor campaign performance and adjust strategies based on real-time data and trends.
Required Skills and Qualifications

The ideal candidate should possess:

  1. Bachelor's degree in marketing, information technology, or computer science.
  2. 8+ years of experience in digital marketing analytics, SEO, website management, or a related technical role.
  3. Proficiency in analytics tools such as Google Analytics, Facebook Analytics, and social media monitoring tools.
  4. Strong understanding of SEO principles and best practices.
  5. Experience with programmatic advertising platforms and campaign management.
  6. Technical proficiency in website management, including CMS platforms (e.g., WordPress, Drupal).
Benefits

Turtle Limited offers a comprehensive compensation package, including:

  • A highly competitive salary: ₹25,00,000 - ₹30,00,000 per annum.
  • A dynamic work environment with opportunities for growth and professional development.
  • A chance to be part of a pioneering fashion brand in India.


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