Digital Marketing Executive

2 weeks ago

Greater Chennai Area, India CloudNow Technologies Full time

Role: Digital Marketing Executive

Experience: 2-3 years

Compensation: Industry Standards

Job Location: Chennai

Package: upto 7 LPA


Job Description:

We are looking for a Digital Marketing Executive to develop, implement, monitor, and optimise our marketing campaigns across all digital channels. This role is essential for expanding our client base by utilising various digital marketing techniques to boost brand exposure for our products and services, thereby driving lead generation. The ideal candidate should have experience in the B2B domain and any customer-facing experience is a plus.

Responsibilities:

  • Develop, plan, and execute comprehensive digital marketing strategies with a focus on B2B environments, particularly in the SaaS sector.
  • Maintain and refine prospect databases and mailing lists based on marketing activities.
  • Design and manage effective email marketing campaigns, including automated and drip campaigns.
  • Plan, budget, and execute PPC and PPM campaigns, with a particular focus on LinkedIn and Google Ads.
  • Drive on-page and off-page SEO initiatives, including link building, technical SEO issue resolution, and keyword research to identify new opportunities.
  • Manage social media accounts on LinkedIn, Facebook, Twitter, and other platforms to ensure consistent messaging.
  • Analyze data to assess campaign effectiveness and continuously optimize performance based on insights.
  • Collaborate with designers, content writers, and engineering teams to create emailers, banners, landing pages, and other marketing collateral.

Qualifications:

  • 2-3 years of experience in digital marketing, specifically within B2B companies and SaaS products.
  • Proficiency in demand generation, email marketing, LinkedIn and Google Ads campaigns, SEO, SEM, keyword research, and other digital marketing channels.
  • Experience in lead generation strategies for both domestic and international markets.
  • Prior experience with marketing automation software to drive traffic, convert visitors into leads, and nurture them into customers through dynamic workflows.

Behavioural Traits:

  • Creative thinker with excellent listening and communication skills.
  • Ability to manage complexity and ambiguity; independent problem solver capable of tackling challenging situations.
  • Strategic thinker with the ability to innovate and implement ideas independently.
  • Strong stakeholder management and interpersonal communication skills.
  • Project management skills.
  • Experience in mentoring junior team members and fostering team engagement.

Education:

  • Minimum of a BE/B.TECH/MBA or equivalent with a computer background.
  • Certification in Digital Marketing or equivalent accreditation.

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