Digital Marketing Lead

2 weeks ago


Chennai Metropolitan Area, India JST Growit Digital Full time

At JST Growit Digital, we are seeking a highly skilled and experienced Digital Marketing Lead to join our team. This role will be responsible for developing and executing results-driven multi-platform communications strategies and plans in line with corporate direction.

Job Summary

The successful candidate will have at least 1 year of experience in digital marketing or marketing communications within the media & entertainment industry. They will be a strong mentor and coach who can build high-performing teams.

Main Responsibilities

  1. Developing and executing multi-platform communications strategies and plans in line with corporate direction.
  2. Pitching and making creators exclusive.
  3. Creating and managing all marketing materials and collateral in line with brand direction.
  4. Implementing online marketing activities including social media, SEO/SEM, demand generation, leads generation, etc.
  5. Tracking the effectiveness of various campaigns and course correcting as required.
  6. Managing communications spend and working with vendors and agencies to create and localise communications and marketing activities and develop supporting assets.
  7. Leading the planning and implementation of PR initiatives related to the brand.
  8. Developing and implementing comprehensive digital marketing programs in line with brand plans and business priorities.
  9. Working with content marketing and design teams to create suitable content for each stage of a customer's digital journey.
  10. Reviewing and optimising the design and content of all online assets including the company website and social media pages.
  11. Planning and control of the digital marketing budget and spend by allocating budgets to different channels.
  12. Using A/B testing to optimise digital marketing performance.
  13. Analysing the results and effectiveness of campaigns to deliver actionable insights and recommendations and generating monthly reports on the digital marketing portfolio.
  14. Managing corporate communications across internal channels/platforms.
  15. Developing messaging and content for corporate communications.
  16. Keeping staff updated and engaged on corporate developments and strategies through various internal communication channels/platforms.
  17. Planning and executing viral marketing campaigns across a range of social media platforms.

About Us

JST Growit Digital is a leading influencer marketing and social media marketing company in India providing the best influencer marketing platform to help brands leverage social media influencers' content in marketing products.

Salary

Our estimated salary for this role is ₹600000 - ₹900000 per annum, depending on qualifications and experience.



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