Marketing Specialist

6 hours ago

Panjim, Goa, India beBeeDigital Full time ₹ 60,00,000 - ₹ 1,20,00,000

As a Marketing Specialist, you will play a pivotal role in amplifying our brand presence, generating leads, and fostering thought leadership. This dynamic position requires at least 2 years of experience in digital marketing, preferably within the IT or technology services domain.

About the Role
  • This specialist will be responsible for planning, executing, and optimizing digital marketing campaigns across channels (SEO, SEM, social media, email, etc.)
  • The ideal candidate will manage and maintain website content using CMS tools (e.g., WordPress), coordinate with developers for updates and performance improvements
  • Collaboration with internal teams on marketing assets, including case studies, email campaigns, and landing pages is essential
  • Monitoring and reporting on campaign performance using analytics tools like Google Analytics, Search Console, and HubSpot are key responsibilities
Requirements
  • Minimum 2 years of experience in digital marketing
  • B2B or IT services experience is highly desirable
  • Familiarity with digital marketing tools (Google Ads, Analytics, SEMrush, HubSpot, etc.) is required
  • A basic knowledge of HTML, CSS, and experience with website CMS (preferably WordPress) is expected
  • A strong understanding of SEO and content marketing best practices is essential
  • Excellent communication, writing, and collaboration skills are necessary
  • Highly organized with attention to detail and ability to manage multiple projects simultaneously
Preferred Qualifications
  • Experience working in a tech-focused or IT services environment is preferred
  • Familiarity with marketing automation tools and CRMs is a plus
  • Design skills (Canva, Adobe Creative Suite, etc.) are advantageous

We offer a collaborative and dynamic work environment that fosters growth and development.

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