Fresh Produce Portfolio Leader

2 days ago

Kollam, Kerala, India beBeeCategoryManager Full time ₹ 8,00,000 - ₹ 12,00,000
\

We are seeking a seasoned professional to take on the challenging role of Fresh Produce Category Manager. The ideal candidate will possess strong knowledge of both vegetable staples and fruit categories, with a proven track record of driving sales growth and expansion.



Key Responsibilities\
  • Develop and execute comprehensive growth plans across vegetables (onion, garlic, potato, tomato) and fruits (apple, orange).
  • Track market trends, consumer demand patterns, and competitor activity.
  • Define assortment strategies for each category, ensuring optimal product offerings and pricing.


Sales & Business Development\
  • Directly drive sales of assigned categories across modern retail, ecommerce, quick commerce, and institutional buyers.
  • Build strong relationships with customers and close deals to achieve revenue and margin targets.
  • Recruit, train, and manage a sales team to scale with category volumes.


Sourcing & Supplier Development\
  • Establish and maintain strong supplier networks across regions.
  • Negotiate procurement contracts ensuring price competitiveness, consistent quality, and supply reliability.
  • Explore import/export opportunities for off-season coverage.


Operations & Supply Chain\
  • Align with procurement and operations teams for efficient sourcing, grading, packaging, and logistics.
  • Optimize farm-to-customer movement, minimizing wastage and cost.
  • Ensure freshness and availability across the portfolio.


Financial & Performance Management\
  • Own the financial performance of assigned categories—managing revenues, margins, and working capital.
  • Monitor SKU profitability, wastage levels, and demand-supply alignment.
  • Generate regular performance dashboards highlighting risks and opportunities.


Requirements\
  • Graduate/Postgraduate in Agriculture, Agribusiness, Supply Chain, or MBA.
  • 6–10 years of experience in F&V category management, commodity sourcing, or modern trade supply chains.
  • Prior exposure to staples (onion, potato, garlic) and fruits (apple, citrus) is advantageous.

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