Digital Marketing Campaign Specialist

3 days ago

Mumbai, Maharashtra, India beBeeDataAnalyst Full time US$ 9,90,000 - US$ 13,20,000
Job Opportunity

As a skilled Data Analyst, you will be responsible for developing and executing marketing campaigns using Dataiku. Your expertise in SQL, ad-hoc reporting, and analysis will enable you to extract valuable insights from data and drive business growth.

The ideal candidate will have experience in gathering campaign requirements from business partners, contributing to campaign planning and setup, and supporting the execution and monitoring of marketing campaigns. You will also develop and run SQL queries for audience extraction, performance tracking, and reporting, as well as contribute to post-campaign reporting and derive performance insights under guidance from senior analysts.

  • Develop and execute marketing campaigns using Dataiku
  • Conduct ad-hoc analyses based on business queries and interpret data trends and user behavior
  • Collaborate with Snowflake development team to ensure required datasets and campaign logic are accessible and functioning
  • Maintain clear documentation on campaign workflows, audience logic, and analytical outputs
Requirements

The following skills and qualifications are required:

  • Strong proficiency in SQL for querying and analyzing datasets
  • Experience in Dataiku for workflow development or campaign execution
  • Good communication skills and a team-oriented mindset
  • Bachelor's degree in computer science, information systems, marketing analytics, or a related field
Preferred Skills

The following skills are preferred:

  • Experience in Snowflake or other cloud-based data platforms
  • Familiarity with Adobe Experience Platform (AEP) for segmentation or activation
  • Basic knowledge of Python for data processing or automation tasks
What We Offer

We offer a dynamic work environment where you can grow your career and make a meaningful impact. Our benefits include:

  • Comprehensive employee benefits and perks
  • Opportunities for professional development and advancement
  • A diverse and inclusive workplace culture

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