Digital Marketing Lead

1 day ago

Kurnool, Andhra Pradesh, India beBeeAcademic Full time ₹ 60,00,000 - ₹ 80,00,000
About the Role:

As a key contributor to our digital marketing team, you will play a pivotal role in guiding students about our courses. This position involves managing and converting leads while achieving enrollment, revenue, and collection targets.

You will work closely with prospective learners to support their journey and ensure a seamless admission experience.

Key Responsibilities:
  • Lead Management & Conversion:
    • Manage and convert leads for various digital marketing programs.
    • Own the complete sales closing life cycle for assigned leads.
    • Achieve weekly enrollment, revenue, and collection targets.
  • Counseling & Coordination:
    • Provide detailed information and counseling to prospective learners via phone, email, and chat.
    • Interview and coordinate admissions formalities for new joiners.
    • Attend walk-ins and counsel potential learners on admissions-related queries.
    • Follow up with prospective leads who have visited us.
  • Fee Collection & Vendor Coordination:
    • Assist students in the fee collection process.
    • Coordinate with external vendors, such as education loan providers, for seamless admissions.
    • Work with different departments to ensure a hassle-free admission process.
  • Sales Optimization & Reporting:
    • Improve and maintain sales conversion rates.
    • Generate referral sales and reactivate old/lost applications to meet batch targets.
    • Maintain a revenue mindset, optimize sales strategies for existing product mix, and deliver on KPIs.

Requirements:

  • Experience:
    • 2-3 years of work experience in a similar role.
  • Skills:
    • Outstanding communication (written and verbal) and presentation skills.
    • Strong interpersonal skills and ability to build trust with potential learners.
    • Excellent closure techniques and convincing skills.
    • Ability to multitask and work effectively in high-pressure, fast-paced environments.
    • Revenue-focused with a strong ability to think numerically and optimize sales strategies.
  • Traits:
    • Hardworking, dedicated, and determined.
    • Great listener and trustworthy individual.
    • Must be residing in Delhi.

Expected Deliverables/KPIs:

  • Meet weekly and monthly admissions targets.
  • Generate referral sales as per targets.
  • Reactivate old/lost applications to ensure batch target achievement.
  • Improve and maintain sales conversion rates.

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