Digital Marketing Lead

4 days ago

Kurnool, Andhra Pradesh, India beBeeMarketer Full time ₹ 20,00,000 - ₹ 30,00,000

Marketing Manager Opportunity

The ideal candidate will have 5-8 years of experience in B2B SaaS companies with a U.S. market focus.

Zenwork Inc. is a leading digital tax compliance and regulatory reporting technology company. Our mission is to provide automated, accurate, and secure solutions for filing tax forms in the United States.

We seek a dynamic and experienced Marketing Manager to lead and expand our inbound marketing efforts.

Key Responsibilities:

  • Inbound Marketing Strategy: Develop comprehensive strategies to attract high-quality leads through content marketing, SEO, email campaigns, and social media.
  • Content Development: Collaborate with content creators to produce engaging content addressing target audience needs.
  • SEO Optimization: Implement SEO best practices to improve organic search rankings and drive traffic to our website.
  • Campaign Management: Plan and manage multi-channel marketing campaigns ensuring alignment with sales objectives.
  • Market Research: Conduct thorough market analysis to understand customer needs, industry trends, and competitive landscape.
  • Lead Nurturing: Develop and manage lead nurturing programs to move prospects through the sales funnel effectively.

Qualifications:

  • Experience: 5–8 years of marketing experience in B2B SaaS companies, U.S. market focus.
  • Industry Knowledge: Familiarity with vendor verification and onboarding processes is highly desirable.

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