Digital Search Optimization Expert

1 day ago

Kanpur, Uttar Pradesh, India beBeeSearch Full time ₹ 10,00,000 - ₹ 15,00,000

We are seeking an expert in search engine optimization to drive our product pages forward.

Job Description:

As a key member of our team, you will be responsible for creating and executing a comprehensive SEO strategy that enhances the visibility of our high-volume product pages. Your expertise will ensure that our website is optimized for search engines, resulting in increased traffic and conversions.

Requirements:
  • 4+ years of experience in SEO with a focus on large-scale e-commerce, product-led websites, international or multilingual e-commerce sites
  • Strong understanding of technical SEO, crawl/indexation dynamics, and structured data
  • Proficient in Google Analytics 4 (GA4), Google Search Console (GSC), Ahrefs, SEMrush, Screaming Frog, and similar tools
  • Ability to work alongside developers and understand HTML, CSS, JavaScript from an SEO perspective
  • Experience with platforms like Shopify, Magento, WooCommerce, or custom CMSs
  • Self-motivated individual with strong analytical, problem-solving, and execution abilities
  • Excellent written and verbal communication skills
  • Ability to stay up-to-date with the latest trends and changes in the SEO industry
Responsibilities:
  • Conduct technical SEO audits using tools like Screaming Frog, Ahrefs, and GSC, optimizing crawl budgets and ensuring proper indexing for thousands of product pages
  • Implement and maintain structured data (schema.org) for products, reviews, breadcrumbs, and more
  • Manage SEO fundamentals, including canonical tags, sitemaps, robots.txt, faceted navigation, and pagination
  • Optimize product, category, and comparison pages for SEO, UX, and performance
  • Design effective site architecture and internal linking strategies
  • Improve Core Web Vitals, mobile usability, and ensure clean use of metadata, headings, alt text, and URLs
  • Conduct keyword research with a focus on transactional and long-tail terms to support content planning
  • Work with content and merchandising teams to create and maintain search-optimized content like buying guides, product comparisons, and FAQs
  • Monitor and validate content performance through analytics and testing
  • Track SEO KPIs via GA4, GSC, and other tools, delivering actionable insights and reporting on traffic, rankings, and conversions
  • Analyze competitors and identify new opportunities through ongoing SERP and market analysis
  • Collaborate with developers to deploy scalable, search-friendly infrastructure

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