Digital Content Strategist

13 hours ago


Kanpur, Uttar Pradesh, India beBeeMerchandiser Full time ₹ 7,50,000 - ₹ 15,00,000

This role focuses on optimizing customer experiences by managing content and driving engagement through strategic design.

Key Responsibilities:
  • Design and manage category pages, brand stores, promotional campaigns, and email content to enhance customer engagement.
  • Lead initiatives to optimize discoverability and conversion.
Customer Experience Optimization
  • Analyze customer behavior across search, browse, and purchase journeys to identify opportunities and resolve friction points.
  • Develop strategies that elevate online customer experience and drive satisfaction.
Content Management & Web Analytics
  • Work closely with teams to deliver projects under tight timelines.
  • Stay current with e-commerce trends and technologies to inform decisions.
Cross-Functional Collaboration & Project Delivery
  • Work closely with teams to deliver projects under tight timelines.
  • Ensure consistency and quality across all digital touchpoints through organized execution.
Taxonomy & Navigation Enhancement
  • Apply knowledge of web taxonomy and navigation to improve site structure and customer-facing attributes.
  • Support attribute optimization to enhance product discoverability.


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