Digital Transformation Leader for North America
1 day ago
We are seeking a seasoned Digital Transformation Leader to drive our services pipeline growth, MQL acquisition, and revenue impact through multi-channel strategies in the North America market.
Key Objectives:
- Drive high-quality Marketing Qualified Leads (MQLs) and Sales Qualified Leads (SQLs) through targeted demand generation strategies for the North America market
- Improve MQL-to-SQL and SQL-to-Customer conversion by refining lead nurturing, scoring, and engagement tactics
- Align demand generation efforts with sales to contribute directly to pipeline acceleration and revenue expansion
Responsibilities:
Lead multi-channel demand generation campaigns across paid media, SEO, ABM, and content marketing
Define, implement, and optimize the lead scoring framework to ensure high-quality MQLs are passed to sales
Develop targeted campaigns to drive MQL generation across inbound (SEO, paid media, content) and outbound (ABM, email marketing, events) channels
Align with sales to drive high-quality leads and accelerate revenue growth
Design targeted programs to engage high-value accounts and improve conversion rates
Analyze campaign metrics, optimize ROI, and refine strategies
Leverage marketing automation (Pardot) and CRM (Zoho) for lead management
Own demand generation budgets and optimize resource allocation
Requirements:
8+ years of experience in B2B demand generation, growth marketing, or digital marketing, with 5+ years in North America
Proven track record of driving pipeline and revenue growth for B2B services or SaaS or technology-driven environment
Strong expertise in marketing automation (Pardot) and CRM (Zoho)
Hands-on experience with Google Ads, Ads, SEO, SEM, paid social, and ABM platforms
Data-driven mindset with experience in A/B testing, analytics, and attribution modeling
Excellent leadership skills with experience managing a team and collaborating cross-functionally
Strong understanding of buyer's journey, funnel optimization, and lead nurturing best practices
About Altudo:
Altudo is an award-winning customer experience agency with a global presence across the US, Canada, and South America. Recognized as one of the fastest-growing companies in America by Inc. 5000 and honored in the Deloitte Technology Fast 500 North America, Altudo has cemented its position as a leader in the industry.
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