North America Demand Generation Lead
7 days ago
You will be responsible for:
- Driving high-quality leads and accelerating revenue growth through multi-channel demand generation strategies.
- Defining, implementing, and optimizing the lead scoring framework to ensure high-quality MQLs are passed to sales.
- Developing targeted campaigns to drive MQL generation across inbound (SEO, paid media, content) and outbound (ABM, email marketing, events) channels.
- Aligning with sales to drive high-quality leads and accelerate revenue growth.
- Analyzing campaign metrics, optimizing ROI, and refining strategies.
- Leveraging marketing automation (Pardot) and CRM (Zoho) for lead management.
Requirements
- 8+ years of experience in B2B demand generation, growth marketing, or digital marketing, with 5+ years in North America.
- Proven track record of driving pipeline and revenue growth for B2B services or SaaS or technology-driven environment.
- Strong expertise in marketing automation (Pardot) and CRM (Zoho).
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Gurgaon, Haryana, India Altudo Full timeAbout the Role:We are seeking a seasoned Digital Transformation Leader to drive our services pipeline growth, MQL acquisition, and revenue impact through multi-channel strategies in the North America market.Key Objectives:- Drive high-quality Marketing Qualified Leads (MQLs) and Sales Qualified Leads (SQLs) through targeted demand generation strategies for...
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