North America Demand Generation Lead

7 days ago


Gurgaon, Haryana, India Altudo Full time
What You Will Do

You will be responsible for:

  • Driving high-quality leads and accelerating revenue growth through multi-channel demand generation strategies.
  • Defining, implementing, and optimizing the lead scoring framework to ensure high-quality MQLs are passed to sales.
  • Developing targeted campaigns to drive MQL generation across inbound (SEO, paid media, content) and outbound (ABM, email marketing, events) channels.
  • Aligning with sales to drive high-quality leads and accelerate revenue growth.
  • Analyzing campaign metrics, optimizing ROI, and refining strategies.
  • Leveraging marketing automation (Pardot) and CRM (Zoho) for lead management.

Requirements

  • 8+ years of experience in B2B demand generation, growth marketing, or digital marketing, with 5+ years in North America.
  • Proven track record of driving pipeline and revenue growth for B2B services or SaaS or technology-driven environment.
  • Strong expertise in marketing automation (Pardot) and CRM (Zoho).


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