Digital Marketing Specialist

13 hours ago

Mysore, Karnataka, India beBeeMarketing Full time ₹ 1,50,00,000 - ₹ 2,50,00,000
Job Title

We are seeking a skilled Social Media Marketing Strategist to join our team. This individual will be responsible for developing and implementing effective social media marketing campaigns that drive engagement and conversions.

Key Responsibilities:

  • Briefing and working with agency partners to align, develop, and ensure deliverables are completed on time as per plan.
  • Developing Go To Market strategies for Shorts social marketing activations, including owned and operated social and allied partners' social media presence.
  • Working closely with external partners to align plans and ensure deliverables are delivered smoothly.
  • Informing internal teams of key trends and/or brand crisis situations on social media that can impact the business.
  • Informing and sometimes implementing paid media to drive reach.
  • Community Management, focusing on identifying engagement opportunities and driving conversations between the brand and users.

Additional responsibilities include developing strategies and plans around recruitment and optimization of influencers, understanding the influencer and content creator ecosystem in India.

Requirements:

  • Comfortable working with data and numbers while also knowing the pulse of great content that works for social media audiences.
  • Ensuring agency execution is in line with the marketing brief while maintaining brand and partner guidelines and mandates.
  • Good working relationships with influencer agencies, talent management agencies, and content creators.

As a team player, you'll collaborate with colleagues from marketing and business teams, as well as social teams across APAC and IN, to align, inform, and receive support to deliver social marketing plans.

Qualifications:

  • BA/BS degree or equivalent experience.
  • Minimum 6-9 years of relevant experience in social media marketing and influencer marketing across agencies or client-side.
  • Strong understanding of the KOF Short Format Video Ecosystem in India, SFV influencers, cutting-edge social and marketing work in the market.
  • Proficiency in project management and marketing execution across channels and markets.
  • Good record of creativity and data-driven optimization, especially in social media marketing.
  • Ability to work on multiple projects simultaneously in a fast-paced dynamic environment, handle complex budgets, and multiple campaigns.
  • Excellent written and verbal communication skills.
  • Strong understanding of social media best practices and campaigns in India and around the world, and the best Brands and Agencies.
  • Experience in social analytics, knowledge of social media monitoring and listening tools.
  • Strong strategic thinking and comfortable with data-backed decision-making.

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