Drive Business Growth as a Trade Marketing Expert

2 days ago

Mumbai, Maharashtra, India beBeeTrade Full time ₹ 12,00,000 - ₹ 18,00,000

**Job Role:** Trade Marketing Manager

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Our organization is a leading media conglomerate in India, renowned for our prominent publications. With a rich history spanning over 180 years, we deliver news, information, and entertainment to millions of readers across the country.

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We are dedicated to journalistic excellence, making us a trusted name in the industry. As a Print++ company, we are on a transformative journey to introduce newer content consumption experiences.

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The Results and Market Development department focuses on generating sales and increasing readership for our publications. This involves mail room packing and dispatch right up to delivering the newspaper to the reader.

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Our function is responsible for enabling more and better audience aggregation and driving revenue streams from reader engagement. This is done by reaching out to different segments and expanding horizons onto new ventures.

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The Trade Marketing & Reader Acquisition Manager will be responsible for driving newspaper subscriptions through society and corporate outreach. The role includes end-to-end planning and execution of reader acquisition activities in housing societies, corporate hubs, and other relevant touchpoints, supported by data-based targeting.

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Field Sales activities involve visiting RWAs to obtain permissions for conducting subscription drives, conducting corporate outreach for bulk subscriptions, and collaborating with city sales team for joint beat working and market presence.

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Office- MIS responsibilities include reporting, coordination, performance tracking, and planning future activities. The Trade Marketing Manager for West will coordinate and lead Trade marketing initiatives in West, plan subscription gifts, and engage vendors for various initiatives.

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