
Executive Director of Business Development
1 day ago
The role of Marketing Executive involves developing and implementing strategic marketing plans to increase patient engagement, enhance hospital branding, and establish partnerships with local clinics and referring doctors.
Key Responsibilities:- Promote hospital services to target audiences including healthcare professionals, clinics, and the public.
- Maintain relationships with referral sources and ensure consistent communication.
- Conduct site visits to corporates, schools, residential areas, and clinics to promote hospital services.
- Organize health awareness programs, community outreach events, and promotional activities.
- Collaborate with digital marketing teams for online campaigns and social media content creation.
- Track and report marketing data, patient referrals, and campaign outcomes regularly.
- Ensure service alignment with marketing efforts across departments.
- Develop and distribute promotional materials such as brochures, flyers, and posters.
- Excellent communication and interpersonal skills.
- Strong knowledge of local demographics and healthcare trends.
- Field marketing and public relations experience preferred.
- Basic computer skills, proficiency in Microsoft Office, and email management.
- Target-driven and ability to work independently.
This role offers a challenging and dynamic work environment, opportunities for professional growth, and a chance to make a meaningful impact on hospital services.
Others:Freshers with good communication skills may also apply. A Bachelor's degree in Marketing, Business Administration, or related field is preferred. 1-3 years of experience in healthcare or service marketing is an asset.
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