
Senior Marketing Operations Manager
1 day ago
As a Senior Marketing Operations Manager, you will be responsible for leading the implementation and management of our HubSpot CRM system. This includes configuring and managing various tools and software to align with business processes.
Responsibilities:- Configure and manage HubSpot CRM, Marketing Hub, Sales Hub, and Service Hub.
- Set up workflows, automation, and custom properties to streamline business operations.
- Oversee integrations between HubSpot and other tools/software to ensure seamless data flow.
You will create and optimize marketing campaigns, email templates, and landing pages using your knowledge of marketing automation principles. Your goal is to design and implement workflows that nurture leads and segment customers effectively.
- Create and optimize marketing campaigns, email templates, and landing pages.
- Design and implement workflows for lead nurturing and segmentation.
- Track and analyze campaign performance metrics to improve ROI.
In this role, you will collaborate with the sales team to streamline pipelines and optimize sales workflows. You will provide actionable insights through customized dashboards and reports to support informed decision-making.
- Collaborate with the sales team to streamline pipelines and optimize sales workflows.
- Provide actionable insights through customized dashboards and reports.
- Support the implementation of automated lead scoring and routing.
You will maintain data hygiene and integrity within the HubSpot platform. Your responsibility includes developing comprehensive reports and dashboards for marketing and sales performance, as well as analyzing user behavior and customer journey to provide actionable recommendations.
- Maintain data hygiene and integrity within the HubSpot platform.
- Develop comprehensive reports and dashboards for marketing and sales performance.
- Analyze user behavior and customer journey to provide actionable recommendations.
As a Senior Marketing Operations Manager, you will conduct training sessions for team members on HubSpot features and best practices. Additionally, you will provide ongoing support and troubleshooting for HubSpot-related issues.
- Conduct training sessions for team members on HubSpot features and best practices.
- Provide ongoing support and troubleshooting for HubSpot-related issues.
- Experience:
- Proven experience with HubSpot CRM and its marketing, sales, and service tools.
- Prior experience in managing HubSpot integrations with third-party applications.
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