Senior Marketing Manager

3 weeks ago

Noida, Uttar Pradesh, India Impetus Full time

Job Description

The Senior Manager / Director of Marketing will drive the brand reach, positioning and revenue growth for the services and solutions of the company, by directing all online and traditional marketing initiatives in a fast-paced entrepreneurial environment. This role will be pivotal in designing effective marketing strategy to attract, engage and delight our ideal customer persona, from the challenges that they are looking to solve. The role will be responsible for developing and promoting the unique value, positioning, messaging, and go-to-market strategy for the company's product and services. Strive for excellence and drive the organization to touch, move & inspire partners, customers & the market.

An ideal candidate would be someone with an analytics / AI / Data platform background with hands-on ABM experience. Experience in managing analyst relations will be a big plus.

Roles & Responsibilities

Role

  • Own and execute end-to-end Marketing programs. Marketing generalists who can quickly pivot to specialize according to GTM requirements
  • Responsible for evaluating and developing marketing strategies, planning and coordinating marketing efforts, communicating the marketing plans to those involved, and building awareness and positioning around the company's services and products
  • Collaborate with the senior leadership to develop a strong positioning & go-to-market strategy
  • Develop strategies for attracting relevant customer profile (users, influencers & decision makers) from their intent & on their preferred channels
  • Adopt a thorough and most current understanding of the services & solutions being developed and developing a plan to reflect the pitch through content collaterals at a defined cadence.
  • Develop & drive Content Marketing strategy that creates high-traffic from our relevant persona, lead-converting resources, and shareable creative projects
  • Manage the demand generation lifecycle, from attracting new conversations to nurturing them in the most valuable and relevant way, such that customers see their needs being addressed and are motivated to try our products and solutions
  • Empower Sales & Sales Enablement with relevant content to send to customers, and fueling PR, partner, and influencer relations – that is relevant to our industry
  • Serve as the Creative Leader behind all our online and offline events for our prospects and customers
  • Engage with key clients on an ongoing basis to better understand how to communicate value to prospective clients and obtain data for use in marketing materials (case studies, videos, sales sheets
  • Conduct market surveys and research to stay ahead of competition
  • Creating sales tool like brochures, datasheet, presentations, and proposals
  • Determine and coordinate online and onsite events like webinars, tradeshows, seminars, and customer events
  • Report on periodic activities, results, and ROI for marketing
  • Plan and implement software product launch globally
  • Implement marketing strategies to meet or exceed demand generation and revenue targets

Experience Range -- 10 to 16 years

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