CRM Manager

4 weeks ago

Mumbai, Maharashtra, India BlueThrone Full time
About BlueThrone

We are a mobile marketing agency specialising in turning underperforming apps into market leaders. Our team of tech entrepreneurs and mobile marketing experts excel in an environment that values agility, growth, flexibility, creativity, and measurable results.

We are now looking for a Growth Manager specialising in Customer Relation Management (CRM) and lifecycle management to help scale our social discovery app. In this role, you will support the General Manager and Head of Growth and work closely with the cross-functional product team to plan, design and execute campaigns across various user segments.

Key Responsibilities:

  • Manage the end-to-end delivery process from planning to building and delivering CRM campaigns.
  • Define concepts, design CRM campaigns and coordinate the creative content design of the associated material in text and images.
  • Bring a test-and-learn, data-driven approach to CRM, executing a plan based on lifecycle, user value and more.
  • Define and analyse user segments and create custom optimisation plans, getting the right message to the right user at the right time.
  • Collaborate with the Experimentation Lead on measurement, experimentation, and analysis.
  • Advise on how to leverage user data for sophisticated campaign strategies.
  • Work closely with the product team to improve the customer experience in the store, as well as personalisation and dynamic communications.
  • Support in developing innovative monetisation concepts and gamification mechanics that significantly contribute to the increase in LTV.

Requirements:

  • You've extensive experience as a Growth Manager or a CRM Manager focusing on customer relationship marketing and lifecycle management.
  • You love to design campaigns conceptually, implement them operationally and develop them further.
  • You always take an analytical approach to understanding user behaviour and planning around data-driven insights.
  • You have solid experience in A/B testing in any digital marketing channel.
  • You know your way around marketing automation tools like Braze, Leanplum, MoEngage, or Iterable for planning and launching campaigns.
  • You have a high attention to detail and are comfortable managing multiple priorities.
  • You are an expert in working with metrics and can hold your own with the data to back you up.
  • You've worked at scale with millions of users to grow retention and monetisation.

Bonus Points:

  • If you've worked on online dating, social discovery, community or entertainment products.
  • You have worked on conversation rate optimisation (CRO).
  • You have experience with copywriting for marketing or sales communications.
  • You have worked with design tools such as Figma.

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