Strategic Marketing Professional

5 days ago

Cochin, Kerala, India beBeeMarketing Full time ₹ 12,00,000 - ₹ 18,00,000
Marketing Manager Role

We are seeking an experienced Marketing Manager with a strong background in BPO marketing, particularly within professional services. This full-time, onsite role requires a strategic thinker with a minimum of 5 years of proven experience in developing and executing multi-channel marketing strategies from the ground up.

Key Responsibilities:
  • Support the marketing team in the development and execution of comprehensive marketing strategies, campaigns, and initiatives.
  • Conduct thorough market research to identify trends, opportunities, and competitive landscapes relevant to BPO services.
  • Analyze marketing data and ROI metrics to interpret campaign performance, guiding decision-making and optimizing future strategies.
  • Coordinate diverse marketing activities across various channels to ensure cohesive and impactful campaigns.
  • Manage social media and digital marketing efforts, translating strategic goals into tactical execution with digital marketing teams.
  • Assist in content creation and development of promotional materials, ensuring alignment with brand messaging and campaign objectives.
Required Qualifications:
  • 5+ years of proven experience in a strategic marketing role (e.g., Marketing Consultant, Marketing Manager).
  • Demonstrable experience in deriving and implementing successful, multi-channel marketing strategies from the ground up.
  • Strong understanding of B2B marketing principles and experience promoting services such as accounting/bookkeeping, tax, audit assistance, or data analytics.
  • Significant experience and exposure in coordinating with digital marketing teams to translate strategy into tactical execution.
  • Strong analytical and problem-solving skills, with the ability to interpret marketing data and ROI metrics to guide decision-making.
  • Excellent verbal, written, and presentation skills, with the ability to communicate effectively with senior leadership and technical teams.
Bonus Points:
  • MBA in Marketing.

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