Digital Marketing Strategist

2 days ago

Guntur, Andhra Pradesh, India beBeeMarketing Full time ₹ 8,00,000 - ₹ 15,00,000
Job Title: Performance Specialist

As a Performance Marketing Professional, you will be responsible for planning, executing, and optimizing paid digital marketing campaigns across platforms like Google Ads, Meta Ads, programmatic ads, media buying, and more. The ideal candidate will have a strong analytical mindset, a passion for ROI-driven marketing, and a proven track record of managing campaigns with measurable results.

Key Responsibilities:

  • Plan, execute, and optimize performance marketing campaigns across platforms (Google Ads, Facebook/Instagram Ads, etc.).
  • Prepare media plans and execute efficiently with a proven track record of 10X+ ROAS in EdTech.
  • Proven skills, strategy, and outcome-driven campaign execution with programmatic ads and media buying.
  • Monitor and analyze campaign performance using analytics tools (Google Analytics, Google Data Studio, etc.).
  • Manage budgets and ensure efficient allocation across channels to maximize quality of lead generation.
  • Create and optimize ad copies, creatives, and landing pages for better conversion rates.
  • Conduct A/B testing of ads and landing pages to improve campaign performance.
  • Work closely with the content, design, and sales teams to ensure campaign alignment with overall goals.
  • Track KPIs such as CTR, CPL, CPA, ROAS, etc., and report campaign performance regularly.
  • Stay up-to-date with platform changes, industry trends, and best practices.

Required Skills and Qualifications:

  • Bachelor's degree in Marketing, Business, or related field.
  • 3+ years of hands-on experience in running paid ad campaigns (Google, Meta, etc.), programmatic ads, media buying.
  • Strong understanding of performance metrics and ability to analyze and interpret data.
  • Experience with tools like Google Ads Manager, Facebook Ads Manager, Google Analytics, Tag Manager, DV360, and Excel.
  • Strong copywriting and creative judgment skills.
  • Good communication and project management abilities.

Benefits:

  • Opportunity to be part of a fast-growing EdTech brand.
  • Work with a passionate and experienced team.
  • Competitive salary and performance-based incentives.
  • Continuous learning and growth opportunities.

What Sets This Role Apart:

  • You'll have full ownership of performance campaigns that directly influence student acquisition and revenue growth.
  • Be part of a company that values innovation, experimentation, and continuous learning.
  • Closely work with content, design, tech, and sales teams to build high-performing funnels.
  • Clear KPIs, transparent performance metrics, and real opportunities to grow in title and compensation.
  • Get hands-on experience in the fast-growing EdTech and digital skilling sector – one of the most dynamic spaces in India.
  • Bring your strategies, test them, and scale what works — with full support from leadership.

Application Requirements:

 Campaign Portfolio (Optional but Preferred) – Links or PDFs showcasing past campaign results, creatives, ROAS/CPL data, or case studies.

 Cover Letter or Brief Summary – Explaining your experience, tools you're proficient in, and why you're a great fit for this role

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