
Fresh Produce Category Lead
1 week ago
About us
We are a leading agri-supply chain company specializing in fresh fruits and vegetables.
Our mission is to create a reliable, efficient, and scalable fresh produce ecosystem.
Key Responsibilities:- Category Strategy & Planning
- Develop and execute growth plans across vegetables and fruits.
- Track market trends, trade flows, and customer demand patterns.
- Define assortment strategy for each category.
- Sales & Business Development
- Drive sales of assigned categories across various channels.
- Build strong customer relationships and close deals to achieve revenue targets.
- Recruit, train, and manage a sales team to scale with category volumes.
- Sourcing & Supplier Development
- Build supplier networks across regions.
- Negotiate procurement contracts ensuring price competitiveness, quality, and supply reliability.
- Explore import/export opportunities for off-season coverage.
- Operations & Supply Chain
- Align with procurement and operations for efficient sourcing and logistics.
- Optimize farm-to-customer movement, minimizing waste and cost.
- Ensure freshness and availability across the portfolio.
- Financial & Performance Management
- Own the financial performance of the assigned categories—managing revenues, margins, and working capital.
- Monitor SKU profitability, waste levels, and demand-supply alignment.
- Generate regular performance dashboards highlighting risks and opportunities.
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