Fresh Produce Category Lead

1 week ago


Alwar, Rajasthan, India beBeeProductivity Full time ₹ 12,00,000 - ₹ 20,00,000

About us

We are a leading agri-supply chain company specializing in fresh fruits and vegetables.

Our mission is to create a reliable, efficient, and scalable fresh produce ecosystem.

Key Responsibilities:
  • Category Strategy & Planning
    • Develop and execute growth plans across vegetables and fruits.
    • Track market trends, trade flows, and customer demand patterns.
    • Define assortment strategy for each category.
  • Sales & Business Development
    • Drive sales of assigned categories across various channels.
    • Build strong customer relationships and close deals to achieve revenue targets.
    • Recruit, train, and manage a sales team to scale with category volumes.
  • Sourcing & Supplier Development
    • Build supplier networks across regions.
    • Negotiate procurement contracts ensuring price competitiveness, quality, and supply reliability.
    • Explore import/export opportunities for off-season coverage.
  • Operations & Supply Chain
    • Align with procurement and operations for efficient sourcing and logistics.
    • Optimize farm-to-customer movement, minimizing waste and cost.
    • Ensure freshness and availability across the portfolio.
  • Financial & Performance Management
    • Own the financial performance of the assigned categories—managing revenues, margins, and working capital.
    • Monitor SKU profitability, waste levels, and demand-supply alignment.
    • Generate regular performance dashboards highlighting risks and opportunities.

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