Chief Growth Officer

2 weeks ago

Bhavnagar, Gujarat, India beBeeDemandGeneration Full time ₹ 1,50,00,000 - ₹ 2,00,00,000

**Job Title:** Director of Demand Generation

About the Role

We are seeking an experienced professional to lead our demand generation efforts. This role will be responsible for designing and implementing full-funnel strategies that build awareness, generate qualified leads, and accelerate pipeline across priority verticals.

Key Responsibilities
  • Designing and implementing full-funnel demand generation strategies
  • Developing multi-channel integrated campaigns across paid media, search engine marketing, content syndication, email, social media, webinars, and virtual/in-person events
  • Collaborating with sales teams, SDRs, and partner marketers to drive alignment on go-to-market goals, campaign messaging, ICP targeting, and funnel acceleration tactics
  • Continuously evaluating the performance and ROI of campaigns through A/B testing, attribution models, lead velocity, and other performance metrics to optimize programs in real time
  • Expanding and nurturing the marketing database to increase campaign reach, improve segmentation, and drive lead engagement across the buyer's journey
Requirements

The ideal candidate will have 12+ years of progressive B2B SaaS marketing experience, with a strong focus on demand generation, account-based marketing, and revenue marketing. They will have proven success in building and scaling multi-channel demand generation and ABM programs that drive enterprise growth and measurable pipeline.

The candidate will work closely with cross-functional teams to align go-to-market motions and pipeline goals. They will also partner with content, creative, and brand teams to ensure all demand and ABM programs are on-brand and deliver compelling narratives that resonate with target personas.

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