Retail Distribution Lead

1 week ago


Mount Abu, Rajasthan, India beBeeDistribution Full time ₹ 12,00,000 - ₹ 17,50,000

Job Title: Mass Retail Distribution Head

About This Role

We are seeking an experienced Mass Retail Distribution Head to lead our distribution strategy and drive growth in the market.

Key Responsibilities
  • Distribution Channel Strategy: Develop and implement a robust distribution channel strategy to achieve trade advocacy, sustainable reach, coverage, and geographical footprint.
  • Gross and Net Acquisition Targets: Achieve Gross and Net Acquisition targets in the circle for the distribution channel.
  • Market Leadership: Formulate and implement strategies to attain market leadership through growth in revenues and market share, while complying with agreed quality of additions and corporate policy guidelines.
Strategic Planning
  • Provide Inputs: Provide inputs to the overall circle sales strategy to drive profitability of the distribution channel.
  • Set Targets: Set targets for the Distribution channel covering business and distribution KPIs (Gross, GAS, Distribution UAO, DURO, Revenue etc).
  • Channel Expansion: Develop channel expansion strategy by evaluating distribution coverage, penetration, and performance.
Operational Execution
  • Circle Revenue Target: Achieve circle revenue target for the distribution channel for all products across brands.
  • Distribution Network Expansion: Achieve distribution network expansion targets by appointing and monitoring partners in new and existing areas.
Developmental Focus
  • Identify Development Areas: Identify development areas and recommend training programs/interventions for distribution manpower.
  • Training Programs: Work with SEM teams in developing training programs for internal sales teams and distributors for new products and initiatives.


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