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Branch Relationship Management Lead

1 month ago

Mumbai, Maharashtra, India Axis Bank Full time

The ideal candidate for this role will have a strong background in banking and financial services, with a focus on branch banking. We are seeking a highly skilled and experienced leader to manage a team of 5-7 Relationship Managers and drive business growth through effective customer engagement.

Key Responsibilities:

  • To manage a team of 5-7 Relationship Managers and ensure they meet organizational goals of liability book growth, fee income, and portfolio quality metrics.
  • To guide and mentor Relationship Managers to deliver superior customer experience.
  • To ensure Relationship Managers meet the right set of customers and follow the operating rhythm cadence as defined.
  • To carry out regular supervisory review cadence as defined.
  • To do joint calls with mapped Relationship Managers to augment business conversions.
  • To manage customer complaints and service issues to ensure satisfactory closure within the defined TAT.
  • To focus on portfolio quality by way of appropriate customer segment fitment, balance growth to maintain true customers, and focus on cross-sell of non-financial and financial products.
  • To focus on driving Relationship Managers to broad-base customer relationship management by way of connect with 100% of the mapped book.
  • To provide clarity of business objectives to the mapped Relationship Managers.
  • To monitor sales and service processes of the Relationship Managers.
  • To have complete ownership of KRAs of Mapped Relationship Managers and Senior Relationship Managers across NR, Priority, and Burgundy.
  • To manage and control attrition in the NTB and ETB mapped book of the Relationship Managers.
  • To increase the liability book size of NTB and ETB customers mapped to the reporting Relationship Managers.
  • To improve the product per customer/family by guiding Relationship Managers on the operating rhythm and the sales process.
  • To enhance and retain customer profitability by capturing larger share of wallet.
  • To ensure all customers are accurately profiled.
  • To ensure right products and investment advisory services are provided to the customers by the mapped Relationship Managers.
  • To ensure Relationship Managers are trained and well-equipped with data and products to handle customer requirements and service requests.
  • To recruit and train the Relationship Management team.
  • To ensure timely certifications for all mapped Relationship Managers.
  • To work closely with the Branch Heads, Cluster Heads, and Circle Business Managers to design action plans and drive CO agendas, initiatives, and organizational goals.
  • To aggressively and cohesively work with different products teams like TPP, Assets, CBG, RFR, etc., and help generate business from the mapped book of the Relationship Managers.
  • To assist Relationship Managers to accelerate NTB acquisitions by helping build referrals and pipeline for new accounts.

Qualifications:

Optimal qualification for success on the job is:

  • Post-grad required
  • 7-9 years+ experience in Banking/Financial services preferably in branch banking role and who has been in a leadership role of a similar nature

Role Proficiencies:

For successful execution of the job, the candidate should possess the following:

Knowledge

  • Knowledge of banking sector
  • Banking products and process knowledge
  • NRI Product and Regulatory knowledge

Leadership

  • Ability to manage a team of 5-7 Relationship Managers, should be able to collaborate with different branch banking and CO roles

Skills

  • Sales and Influencing Skills, Planning and Organizing Skills, Good Writing Skills, Comfort with Power Point and Excel, Fluency in English and Good Inter-Personal Skills

Abilities

  • Should be a self-motivated, capable of collaborating, networking, and influencing various stakeholders and departments to get the work done