
Senior Revenue Strategist
5 days ago
This is a senior leadership role that requires developing strategies to maximise revenue across all online travel platforms. As an experienced specialist, you will create and implement rate plans, manage inventory distribution, and monitor competitive pricing to contribute directly to higher occupancy, better average daily rates, and improved revenue per available room.
Main Responsibilities- Rates & Revenue Strategy
- Develop dynamic pricing strategies for all hotels.
- E nsure competitive positioning on online travel agency (OTA) platforms through rate parity and smart discounting.
- Monitor daily pick-up trends, booking pace, and adjust rates proactively.
- Channel Management
- Manage property listings across OTAs, ensuring accuracy in content, images, and promotions.
- Maximise visibility on OTAs by leveraging campaigns, sponsored listings, and promotions.
- Coordinate with OTAs for better positioning and marketing opportunities.
- Inventory Optimisation
- Ensure real-time inventory accuracy across all OTAs.
- Manage overbooking risks by balancing inventory between OTAs, the direct website, and offline channels.
- Optimise room allocation to achieve 100% occupancy on high-demand days while maintaining rate integrity.
- Market Intelligence
- Conduct daily competitor rate analysis and prepare weekly comp-set reports.
- Track industry demand patterns, city events, and seasonality to forecast occupancy.
- Recommend packages, add-ons, and upselling strategies based on market demand.
- Reporting & Analysis
- Prepare daily/weekly/monthly revenue reports including ADR, RevPAR, and Occupancy.
- Monitor OTA production reports, cancellation trends, and conversion ratios.
- Presents insights and recommendations to senior management.
- Team Leadership
- Supervise and guide the OTA executives and the reservation team.
- Ensure adherence to company policies and discipline norms.
- Conduct training sessions on OTA tools, upselling, and revenue optimisation.
- Guest Service Alignment
- Support the reservation and front office teams in handling escalated booking queries.
- Ensure a smooth guest booking experience across OTAs.
- Relationship Management
- Maintain strong relationships with OTA market managers.
- Negotiate better commission structures, visibility boosters, and promotional support.
- External Participation
- Attend hotel revenue forums, workshops, and OTA partner events to stay updated on market trends.
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