D2C Channel Marketing Specialist

6 days ago


Hubli, Karnataka, India beBeeMarketing Full time US$ 40,000 - US$ 70,000
Product Marketing Executive

We are seeking a skilled Product Marketing Executive to lead the marketing initiatives for our D2C channel.

  • Drive engagement, repeat purchases, and position the website as the preferred shopping destination.

The ideal candidate will have 2+ years of experience in consumer product marketing, with a proven track record of leading go-to-market strategies for new features or products.

  • Key Responsibilities:
  • Develop feature positioning and messaging that clearly communicates value in enhancing convenience, engagement, and loyalty.
  • Plan and execute multi-channel marketing campaigns across digital and offline channels.
  • Conduct user research to gather insights from surveys, interviews, and data analysis.
  • Collaborate with cross-functional teams to align research findings with feature positioning and improve user experience.
  • Track key performance indicators (KPIs) such as adoption rate, engagement, and retention immediately post-launch.

Requirements:

  • Experience in B2C, preferably D2C brands.
  • Strategic Planning & Execution: Demonstrated ability to lead cross-functional alignment and develop detailed GTM strategies.
  • Consumer Insights: Experience in using data and research to craft user personas.
  • Messaging and Positioning: Strong ability to develop compelling messaging and narratives for diverse user segments.
  • Analytical Skills: Ability to define and track KPIs, analyze performance data, and adjust strategies to optimize results.

What We Offer:

  • A dynamic work environment with opportunities for growth and development.
  • Competitive salary and benefits package.
  • Opportunity to work on challenging projects and make a meaningful impact.


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