
Senior Brand Designer
2 weeks ago
Visual Identity Specialist
About the RoleWe are a SaaS startup building an AI-native Marketing, Support & Sales suite for e-commerce brands.
The successful candidate will be responsible for evolving and maintaining our visual identity across all touch-points.
You will create a style guide that clearly defines our brand identity and guides all design and communication efforts.
Ensure brand consistency across our website, marketing materials, product interface, social media, and internal communications.
- Evolving and refining our brand identity - Refreshing our visual language (logo, typography, color palette, imagery style) and making sure it aligns with our values and audience.
- Designing creative concepts and visual assets for campaigns, keeping everything on-brand and effective.
- Collaborating with product and engineering teams to ensure the product interface reflects our brand and offers a seamless user experience.
Key Responsibilities:
- Evaluate and refine the brand's visual identity to ensure alignment with company values and target audience.
- Develop creative concepts and design visual assets for marketing campaigns that maintain brand consistency.
- Work closely with cross-functional teams to guarantee a cohesive brand image across all platforms.
Requirements
- A solid portfolio showcasing graphic design skills, particularly in digital marketing and branding.
- Proficiency in tools like Figma, Adobe Photoshop, Illustrator, and InDesign.
- Creative thinking with a keen eye for detail and a good understanding of design principles, typography, color theory, and layouts.
- At least 2 years of experience in graphic design, preferably at an early-stage startup.
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