
Senior Brand Design Director
6 days ago
Job Title: Visual Identity Lead
About the Role:
We are seeking a highly skilled and experienced Visual Identity Lead to develop and maintain our brand identity across all consumer touchpoints. This is an exciting opportunity to join our team and lead the design process for packaging, digital campaigns, website creatives, and offline collateral.
Key Responsibilities:
- Design Leadership: Own the end-to-end design process, ensuring consistency and quality in all visual communications.
- Brand Consistency: Develop and maintain a consistent brand identity across all touchpoints.
- Creativity and Innovation: Translate consumer insights and brand strategy into innovative design concepts that drive engagement and conversion.
- Collaboration: Work closely with product and marketing teams to bring campaigns to life with compelling visuals.
- Trend Awareness: Stay on top of design trends to keep our brand fresh and competitive.
Requirements:
- Experience: 4–6 years of experience as a Graphic Designer, with at least 2 years in a senior or lead role.
- Portfolio: Strong portfolio showcasing branding, packaging, and digital campaign design.
- Software Skills: Expertise in Adobe Creative Suite (Photoshop, Illustrator, InDesign); bonus if you know Figma/Canva.
- Industry Knowledge: Experience designing for D2C, beauty, fashion, or lifestyle brands.
- Visual Storytelling: Strong eye for typography, color palettes, and visual storytelling.
Nice to Have:
- Additional Skills: Motion graphics or video editing experience for social media.
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