Senior CPG Strategist

1 week ago

Kanpur, Uttar Pradesh, India beBeeCpg Full time ₹ 23,16,300 - ₹ 35,13,900
Job Title:

A seasoned Consumer Packaged Goods (CPG) expert is sought after by a leading company to guide and scale its CPG practice.

This senior role requires a broad and deep knowledge across the CPG value chain, especially in marketing, pricing, and commercial strategy.

The ideal candidate will enjoy blending strategic thinking with hands-on collaboration and can engage credibly with senior client stakeholders while mentoring internal teams and shaping the go-to-market CPG capabilities.

Key Responsibilities:
  • Provide strategic guidance and functional expertise as the CPG industry expert across client engagements, offering contextual insights across domains such as pricing, marketing, trade, and innovation.
  • Act as a thought partner to clients and internal teams, bringing a strong industry lens to challenges and opportunities in revenue growth, portfolio optimization, and customer engagement.
  • Collaborate with client engagement leads to shape problem statements, solution approaches, and execution strategies.
  • Support multiple client engagements by providing subject matter input, reviewing deliverables, and ensuring industry relevance and strategic impact.
  • Help build and refine the CPG capability, including developing accelerators, reusable frameworks, and internal training programs.
  • Contribute to sales enablement by co-creating POVs, pitches, proposals, and POCs that are grounded in real-world CPG strategy and operations.
  • Represent the company in client conversations, industry forums, or executive briefings as a respected voice on CPG topics.
  • Partner with business development and client delivery teams to identify areas of growth and value creation.
  • Mentor and coach internal teams, helping develop a pipeline of future CPG talent within the organization.
Qualifications:
  • 15+ years of professional experience, with significant tenure in the CPG industry or in consulting roles focused on CPG clients.
  • Deep functional knowledge across the CPG value chain, particularly in marketing strategy, pricing and revenue growth management, trade promotion and assortment planning, and consumer and market insights.
  • Proven experience working closely with senior stakeholders across strategy, commercial, and analytics teams.
  • Strong strategic thinking, with a track record of helping solve complex, cross-functional challenges in CPG.
  • Excellent written and verbal communication skills, including the ability to synthesize and present complex concepts clearly and persuasively.
  • Experience contributing to capability building, knowledge assets, and internal best practices within a consulting or service-based organization.
  • Comfort working in a highly collaborative, cross-functional environment with both internal and external stakeholders.
  • Bachelor's degree in Business, Economics, Marketing, or related field required; MBA or advanced degree preferred.

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