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3 days ago
To drive strategic marketing, pricing, and portfolio growth for polymer dispersions and adhesives in India and Asia. This regional role is critical in shaping business expansion by aligning technical expertise with market strategy.
The position requires close collaboration with sales, R&D, and technical service teams to translate market intelligence into actionable initiatives.
Key Responsibilities:- Market Analysis & Strategic Planning: Lead market analysis to identify opportunities and challenges across targeted segments for Dispersions (Adhesives & other market segments as assigned).
- Business Growth Strategy & Portfolio Optimization: Shape and execute long-term business strategies in collaboration with regional and global stakeholders.
- Pricing Strategy: Own the pricing strategy for the region by analyzing cost structures, market data, value propositions, and competitive positioning - guide teams on margin enhancement through strategic value pricing.
- New Market & Application Development: Identify unmet market needs and emerging application trends and business implications.
- Marketing Execution & Lead Generation: Develop regional marketing plans including communication campaigns, customer development initiatives, and lead generation programs.
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