Marketing Innovations Specialist

3 days ago

Mumbai, Maharashtra, India beBeeInnovator Full time US$ 8,00,000 - US$ 10,00,000
Marketing Professional

The role is for professionals with a knack for innovation in product development & capability to create positioning that resonates strongly with consumers.

This position involves active involvement with creative agencies to plan and create campaigns that differentiate in cluttered media, and coordination with sales teams to channel and implement marketing strategies.

The incumbent shall drive ATL and BTL campaigns and be a guide to pre-sales teams.

A bias for high-quality delivery with minimal waste will be key to success in this profile.

The role also entails intensive work in New Product Development for projects with significant turnover.

We are looking for candidates from top educational institutions with post-MBA experience of 4-8 years.

  • Deliver target NPV annually at market level and project-wise, both in absolute terms and in % terms.
  • Create an effective product portfolio for the business by understanding present and future business opportunities.
  • Create and manage world-class real estate brands using advertising and other marketing tools.
  • Brand: Use various communication channels (advertising, PR, BTL, etc.) through various mediums to create enhanced target audience awareness of target brand attributes in a cost-effective fashion and deliver required footfalls in quality and quantity.
  • Provide adequate and fast market intelligence inputs for ensuring a robust pricing strategy and mechanism for each product on an ongoing basis.

KRA/SUCCESS MEASURES:

Targeted Gross Contribution - in Value and %age terms as per business plan.

Qualitative assessment of marketing inputs and speed of sales (No. of units sold per month Vs Target) for each project.

Maximize brand valuation and maximize the capability to charge a price premium.

Brand: % change in public perception of target brand attributes as measured by a third-party survey % increase in actual brand spend over target budget.

Competitor pricing change and sales transaction information speed (Response time in the number of days).

The team works towards developing a multi-pronged and differentiated approach to brand building from conceptualization to handover.

The group believes in using 'brand' as a differentiator and has developed itself as a pioneer of branded realty.

Key Competencies:

• Building brand strategy • New product development • Effective consumer understanding • Brand communication development • Go-to-market strategy • Capable of handling multiple stakeholders and managing their expectations with responsibility and confidence • Taking quick and effective calls to resolve execution-specific issues • Adaptable to different / rapidly changing circumstances • Ability to manage client conversations & relationships

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