Strategic Media Specialist
1 week ago
Media Planning Role Description:
As a critical member of our marketing team, you will be responsible for developing and executing media plans that drive business results for Maruti Suzuki India Limited. This includes planning and executing media associations and brand campaigns with efficient (maximize ROI) and effective media plans.
Main Responsibilities:
- Developing and executing media plans to communicate marketing communications and brand imagery to the right target audience.
- Tailoring the media mix to reach the target audience at the right time and place.
- Tracking media habits and consumption patterns, as well as industry media spends and trends.
- Maintaining relationships with media agencies and vendors.
Qualifications and Experience:
- MBA (Marketing) from a reputable institute with good grades.
- 3-7 years of experience in media planning, buying, and execution, preferably from a client organization.
- Excellent negotiation skills and ability to work with media agencies and vendors.
Key Skills and Competencies:
- Understanding of media basics, including reach, frequency, and impact-based planning.
- Ability to develop and execute media campaigns, including monitoring performance and negotiation with media agencies.
- Proficiency in media planning and measurement software, including YUMI, Ad-Ex, IRS, ABC, ComScore, and TAM.
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