
Digital Demand Generation Specialist
2 days ago
Role Overview
We are seeking an experienced professional to drive demand generation, partner marketing, and Generative AI Optimization (GEO) to ensure our brand is discoverable across search engines and AI assistants.
Main Responsibilities:
- Develop and execute strategies for Generative AI Optimization (GEO) to improve our online presence in AI-driven answer engines.
- Maintain accurate company information, structured data, FAQs, and authoritative content to reduce misinformation and increase citations.
- Manage end-to-end SEO: on-page optimization, keyword strategy, link building, and technical health.
- BUILD co-marketing campaigns with partners and vendors.
- Plan and execute multi-channel campaigns (Google Ads, LinkedIn, email, retargeting, webinars).
- Communicate complex innovations to various audiences.
- Collaborate with product teams to produce SDK documentation, tutorials, and technical blogs.
- Drive thought leadership through articles, whitepapers, videos, analyst engagement.
- Manage multiple projects and stakeholders.
Requirements:
- 4–6 years of experience in B2B technology marketing.
- Proven track record in SEO and working knowledge of GEO.
- Experience in partner marketing and demand generation.
- Ability to create content for both technical and business audiences.
- Excellent written and verbal communication skills.
- Self-starter with ability to manage multiple tasks and deadlines.
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