Digital Advertising Strategist with Expertise in AI-Driven Campaigns

2 weeks ago


India Akalia Official Full time
About the Role

Akalia Official is seeking a highly skilled Digital Advertising Strategist to join our team. As an expert in AI-driven campaigns, you will play a crucial role in creating and executing impactful advertising strategies that drive customer acquisition, engagement, and revenue.

Key Responsibilities
  • Plan, create, and manage paid advertising campaigns across multiple platforms, including Google Ads, Facebook, Instagram, TikTok, LinkedIn, and others.
  • Analyze audience data using AI tools to optimize ad placements, budgets, and creatives in real-time.
  • Develop and execute retargeting strategies to re-engage lost leads and drive conversions.
AI-Powered Strategies
  • Leverage AI tools such as AdRoll, Criteo, and Dynamic Yield to create dynamic ads, predictive audience segments, and personalized campaigns.
  • Implement machine learning algorithms to automate and optimize campaign performance.
  • Monitor and refine AI-driven bidding strategies to maximize return on ad spend (ROAS).
Audience Targeting & Retargeting
  • Build custom and lookalike audiences using data from tracking pixels, CRM systems, and customer lists.
  • Design and deploy retargeting campaigns across multiple channels, tailoring messages to audience behavior and intent.
Analytics & Reporting
  • Use tools like Google Analytics, Facebook Ads Manager, and AI-powered analytics platforms to track key performance indicators (KPIs) such as click-through rates (CTR), cost per acquisition (CPA), and ROAS.
  • Generate detailed campaign performance reports with actionable insights to inform future strategies.
Qualifications
  • Bachelor's degree in Marketing, Business, Data Analytics, or a related field (or equivalent experience).
  • Proven experience (3+ years) managing ad campaigns across Google, Facebook, and other major platforms.
  • Expertise in AI-powered advertising tools such as AdRoll, Criteo, or HubSpot.
Salary and Benefits

Akalia Official offers a competitive salary of $120,000 - $150,000 per year, depending on experience, along with flexible working hours, a remote-friendly environment, professional development opportunities, and access to training resources.

We are committed to providing a collaborative team culture focused on innovation and growth. If you are a motivated and experienced Digital Advertising Strategist looking for a new challenge, please apply now.



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