Digital Performance Marketer

4 days ago

Kottayam, Kerala, India beBeeMarketing Full time ₹ 40,00,000 - ₹ 50,00,000
Performance Marketing Expert

We're seeking a seasoned performance marketer to drive revenue growth through data-driven campaigns. As a key member of our team, you'll be responsible for developing and executing paid media strategies across various platforms, optimizing ad spend for maximum ROI, and collaborating with cross-functional teams to create high-converting campaigns.

Paid Media Strategy & Execution
  • Campaign Development: Develop, implement, and optimize performance marketing campaigns across platforms including Meta Ads, Google Ads, YouTube, Amazon Ads, Snapchat, and emerging channels.
  • Full-Funnel Strategies: Build tailored full-funnel strategies (TOFU, MOFU, BOFU) for D2C brands.
  • Budget Management: Manage daily budgets, bids, and pacing to ensure efficient delivery and maximize ROI.
Conversion & Growth Optimization
  • A/B Testing: Conduct A/B testing on creatives, copies, audiences, and landing pages.
  • Ad Funnel Optimization: Optimize ad funnels (from click to purchase) to reduce CAC (Customer Acquisition Cost) and improve ROAS (Return on Ad Spend).
  • Collaboration: Collaborate with UI/UX and product teams to optimize website CRO (Conversion Rate Optimization).
Analytics & Reporting
  • Performance Tracking: Track, measure, and analyze campaign performance using tools such as Google Analytics, GA4, Meta Business Suite, and attribution platforms.
  • Reporting: Provide weekly and monthly performance dashboards with actionable insights.
  • Forecasting: Forecast spends, CAC, and ROI based on past data and industry benchmarks.
Audience & Market Research
  • Consumer Behavior: Research consumer behavior, market trends, and competitor strategies to identify opportunities.
  • Audience Building: Build and scale lookalike, retargeting, and interest-based audiences.
  • Lifecycle Campaigns: Create customer cohorts and lifecycle campaigns to increase LTV (Lifetime Value).
Required Skills & Qualifications
  • Experience: 3–6 years of experience in Performance Marketing, preferably for D2C e-commerce brands.
  • Digital Ad Platforms: Strong understanding of digital ad platforms (Meta, Google, TikTok/Snapchat, Amazon, etc.).
  • Analytics Tools: Proficiency with analytics tools (GA4, Mixpanel, Hotjar, Data Studio).
  • Key Metrics: Deep knowledge of CAC, ROAS, CLV, AOV, retention, attribution modeling.
  • Scaling Campaigns: Proven track record of scaling D2C campaigns with 7–8 figure monthly ad spends.
  • Analytical Skills: Strong analytical skills and ability to translate data into strategy.
  • E-commerce Experience: Hands-on experience with Shopify, WooCommerce, or similar e-commerce platforms is a plus.
Key KPIs
  • ROAS: Return on Ad Spend
  • CAC vs LTV: Customer Acquisition Cost vs Lifetime Value ratio
  • Conversion Rate Improvement:
  • Revenue Growth from Paid Media:
  • Retention & Repeat Purchase Rate:
Personality & Culture Fit
  • Growth Mindset: Growth-oriented with a test, learn, and scale mindset.
  • Entrepreneurial Spirit: Entrepreneurial and proactive in solving problems.
  • Fast-Paced Environment: Comfortable working in a fast-paced, high-growth D2C environment.
  • Communication Skills: Strong communication and collaboration skills.

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