Digital Growth Specialist

1 week ago

Chennai, Tamil Nadu, India beBeePerformance Full time ₹ 35,00,000 - ₹ 50,00,000

About Us:

Astra is a cybersecurity SaaS company that streamlines pentest management using its AI-led offensive Pentest Platform. The continuous vulnerability scanner emulates hacker behavior to scan applications for security tests.

We achieve continuous security at scale, fix vulnerabilities in record time, and transition from DevOps to DevSecOps seamlessly with powerful CI/CD integrations.

Our platform has helped numerous companies across the globe save millions in potential losses due to security vulnerabilities.

Job Overview:

  • Develop and execute PPC strategies across multiple channels
  • Drive growth by scaling successful initiatives and introducing new ones quarterly
  • Meet monthly targets for SQL & revenue through paid channels

Responsibilities:

  1. Manage end-to-end campaign performance on various platforms
  2. Launch and optimize paid campaigns across Google, Facebook, Capterra, and other networks
  3. Optimize ad copy, landing pages for maximum lead quality and controlled cost per click
  4. Track key performance indicators using GTM and GA4
  5. Analyze and report on the performance of all paid campaigns
  6. Rigorous A/B/n Ad testing and optimization to enhance ROI

Requirements:

  • 3-5 years of experience as a Performance Marketer or Paid Ads Marketer
  • Excellent financial management skills
  • Scaled SEM campaigns for SaaS businesses successfully in the past
  • Experience in SaaS marketing
  • Expertise in GA4, GTM, GAds, Google Optimize

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