Digital Marketing Strategist

4 days ago


Alleppey, Kerala, India beBeePerformance Full time ₹ 18,00,000 - ₹ 25,00,000
Senior Google Ads Associate Role Summary

This senior position focuses on executing and optimizing paid media campaigns across various Google Ads platforms. As a key member of our digital marketing team, you will play a crucial role in driving measurable results for clients.

  • Campaign Management: Manage paid campaigns across Search, Display, YouTube, Shopping, and Bing to drive tangible outcomes for clients.
  • Keyword Research & Campaign Setup: Create and manage keyword lists, structure campaigns, and ensure proper mapping to ad groups and landing pages.
  • Client Strategy Development: Understand client business objectives and formulate effective PPC strategies and roadmaps to meet their goals.
  • Budget & Performance Management: Oversee budget allocation, monitor campaign performance, and optimize campaigns for better ROI.
  • Google Analytics & Reporting: Set up goals and funnels in Google Analytics. Analyze campaign performance and provide regular performance reports to clients on a weekly and monthly basis.
  • Optimization: Analyze account performance data and optimize campaigns across all channels (search, display, shopping, YouTube) to ensure maximum effectiveness and alignment with client objectives.
Required Skills and Qualifications

For this Senior Google Ads Associate role, we are seeking an experienced professional with the following qualifications:

  • Experience: 3+ years in Google Ads (Search, Display, YouTube, Shopping, and Bing)
  • Hands-on Expertise: PPC and Search Engine Marketing
  • Proficiency: Google Analytics for performance analysis
  • Familiarity: Digital Marketing principles and tools
  • Microsoft Excel: Skilled in reporting and analysis


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