Digital Marketing Strategist

12 hours ago

Alleppey, Kerala, India beBeePerformance Full time ₹ 6,00,000 - ₹ 12,00,000
Job Title: Performance Marketing Executive

We are seeking a skilled professional to join our team in India. This role is ideal for someone who loves digital marketing, is data-driven, and wants hands-on exposure to running high-impact campaigns for a fast-growing consumer brand.

This executive will be responsible for planning, executing, and optimizing paid campaigns on Meta (Facebook & Instagram) to drive awareness, conversions, and growth for the organization.

The successful candidate will have a strong interest in digital marketing and analytical mindset with comfort in working with data, numbers, and reports. Key Responsibilities include:

  • Plan, execute, and manage performance marketing campaigns on Meta (Facebook, Instagram).
  • Drive key outcomes – conversions, retention, and ROAS (Return on Ad Spend).
  • Continuously analyze campaign data, optimize targeting, creatives, placements, and bidding strategies.
  • Track budgets, daily spends, and campaign efficiency against KPIs.
  • Stay updated on platform changes, trends, and competitor strategies.
  • Share insights and reports with the marketing team to inform future campaigns.

You'll gain hands-on exposure to performance marketing in a fast-growing D2C brand, direct reporting to the marketing team with strong learning opportunities, and a collaborative, youthful, and growth-focused work environment.

Benefits of this Role

This position offers a unique opportunity to grow professionally, expand your skill set, and make a meaningful impact on the organization's success.

The role involves working closely with cross-functional teams, including marketing, sales, and product development, to drive business growth and customer engagement.

In addition to competitive compensation and benefits, you'll also enjoy a dynamic work environment that fosters creativity, innovation, and continuous learning.

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