Marketing Director for Strategic Brand Development
3 days ago
About Cyient:
A global Engineering and Technology Solutions company, we accelerate digital convergence by applying technology imaginatively across the value chain. Our mission is to design tomorrow together with our stakeholders, fostering a culturally inclusive, socially responsible, and environmentally sustainable organization.
Role Overview:
We are seeking an exceptional Marketing Leader to drive our brand strategy, collaborate with cross-functional teams, and create innovative campaigns that elevate our brand, drive demand, and fuel growth ambitions.
Key Responsibilities:
- Develop a visionary Brand Strategy that aligns with our ambition to be a preferred partner in accelerating digital convergence
- Implement integrated communication strategies to ensure consistent messaging and branding across all marketing channels
- Lead the development and evolution of the Cyient brand, ensuring it resonates with our target audience
- Foster collaboration across functions to forge strong partnerships and amplify market presence
- Oversee compelling design and data-driven content to position Cyient as a thought leader and engage target audiences
- Strategically plan and manage brand experiences across forums and events to maximize brand exposure and interest
- Effectively manage the marketing budget, optimizing resource allocation and demonstrating a clear return on investment (ROI)
- Implement robust performance measurement and reporting mechanisms to track the effectiveness of marketing initiatives
Estimated Salary Range: $120,000 - $180,000 per year
Qualifications:
MBA with 18+ years of experience in senior marketing leadership roles within fast-paced environments
Visionary thinking, strategic acumen, and passion for driving meaningful change
Exceptional leadership, communication, and interpersonal skills
In-depth knowledge of cutting-edge B2B marketing strategies and best practices
Proficiency in advanced marketing automation and analytics tools
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